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June 2010
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Archive for June, 2010

Testimonial - Jason Bamford - Frame Trade

 Our house was very much in need of new windows as the existing ones were over 25 years old and in obvious need of replacement. We thought initially that we would only be able to replace two large windows downstairs. Jason’s salesman came to see us, measured up and explained clearly what we would get. [...]

Episode 161: “Make the Connection”

Synopsis
Here are some tips for networking with strangers—at a chamber mixer, or with visitors at BNI meetings. They come from Alice Ostrower’s article in Masters of Networking.

Get the person’s attention by showing interest. Ask questions.
Add interest. Respond to the answer, but don’t move the conversation to you.
Involve. Use the “Feel/felt/found” formula.
Tie it all together by [...]

Episode 160: “Spinach in Your Teeth”

Synopsis
Today’s special guests are BNI Director Deanna Tucci-Schmitt from BNI Western PA and Brian Smith of Foulk’s Flooring America from the BNI Eagles chapter.
The carpet cleaner in Brian’s chapter suggested to a mutual customer that she visit Brian’s company to replace her carpet, but she expressed dissatisfaction with their previous work. Brian contacted the customer [...]

Episode 159: “Word of Mouth Marketing Checklist”

Synopsis
Before you start your word-of-mouth marketing campaign, you should have these things on hand to help you, both in print and digitally.

Testimonial letters from satisfied clients
Photos of yourself and your facilities and/or products
Photos of your key customers or their logos
Photos of awards you’ve won
Articles that you’ve been mentioned in
Articles that [...]

Episode 158: “Three Essential Questions”

Synopsis
This week Dr. Misner provides three essential questions to ask yourself in order to develop a networking strategy and decide which networking events to attend.

Who are my best prospects? Are they businesses or consumers? What industries are they in?
Where can I meet my best prospects? Corporate representatives are more likely to be in service organizations [...]

Testimonial - Suzanne Fells - Suzzanne Fells Photography

 I commissioned Suzanne to take some shots of my daughter, (Who for the record is extremely camera shy – all photos we have of her seem to be blinking or looking away!)  So it was quite a challenge we set Suzanne.
 
Suzanne suggested a location (rape seed fields) near Weston on trent and the date was [...]

Testimonial Eddie - Kingfisher Ground Works

Ken and Michelle Allsop have asked me to pass on their thanks for the work you have done for them.
 
 
From their initial question to me “do you know anyone who can remove some boulders from our garden” I had no hesitation in recommending Eddie at Kingfisher Groundworks. The boulders in question were not just [...]

Episode 157: “A Culture of Learning with Fast Track”

Synopsis
In this BNI Podcast, Dr. Misner is joined by BNI director Asa Davis, who shares his experience using the Fast Track program with the BNI Leading Edge chapter in Michigan.
BNI Leading Edge was already a successful chapter, but still wanted to try Fast Track. In the first 3 months, their referral numbers went down by [...]

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